18 Degrees’ series of comedy TVCs for Travel Money has gone gangbusters!

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18 Degree's latest series of comedy TVCs for Flight Centre's Travel Money Oz have won best in class on YouTube for audience retention - using comedy to connect with audiences and garner over 1.5 million combined views on YouTube so far! Commercial directors Dan Macarthur and Mel Poole worked with…

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How to use video storytelling to connect with the hearts of your audience

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Why storytelling is important in connecting with an audience In recent years, “storytelling” has become a buzzword in marketing and the business world. Stories are an integral part of our society and culture. You will find stories are everywhere — movies, books, news, media, music, religion. But did you know that this…

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Video trends for 2018

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Video is king in marketing plans 2018 Below we have collated some of the top video marketing trends of 2018 and some interesting stats on video usage  (Sourced from Hubspot) 1. Video usage is on the rise. 81% of businesses use video as a marketing tool -- up from 63%,…

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