Hospitals are usually something you try to avoid. Not us. In fact, we kinda built one for a recent remote shoot. One of the ironies of the pandemic is how it’s both isolated and bound us closer together by forcing us to innovate. For 18 degrees this has meant
Having received numerous accolades for his recent work on Hewlett Packard Worldwide’s campaign, Brisbane DOP Dan Macarthur will shoot a series of new commercials for Centrelink in Cairns later this month. One of Queensland’s most experienced cinematographers, Dan has worked with Academy Award-winning actors and producers including Russell Crowe, and
Hewlett Packard has chosen COVID-free Queensland as the location for their latest commercial shoot, overseen by Queensland director Mel Poole of 18 Degrees Films. The shoot consisted of four commercials showcasing HP’s new Healthcare printing range in hospital settings which were impossible to shoot in the US due to COVID19
Queensland director Mel Poole and her team have won Best Queensland Film and the Audience Award at the 2020 Australian Independent Film Festival. Written by Colin Gregory, the film tells the story of a bed-wetting boy desperate to go to scout camp, who learns a valuable life lesson from his
As film and TV shoots are cancelled across the globe due to COVID19, many production companies are looking for overseas partners who can shoot remotely for them during the pandemic. Queensland, Australia is now one of the best places in the world to shoot during coronavirus lockdown, with almost no
A short film that explores the fine line between comedy and tragedy written and directed by Queensland director Mel Poole has won Audience Choice at the prestigious Academy Award-qualifying St Kilda Film Festival. Sock and Buskin, produced by 18 Degrees and starring Leon Cain, tells the story of a sad
Top 10 video marketing tips and predictions for 2019 1. The relationship between video and search will grow even tighter. Video marketing and SEO already go hand in hand, but in 2019, search engines will put even more emphasis on video when it comes to ranking organic search results. The presence
18 Degree’s latest series of comedy TVCs for Flight Centre’s Travel Money Oz have won best in class on YouTube for audience retention – using comedy to connect with audiences and garner over 1.5 million combined views on YouTube so far! Commercial directors Dan Macarthur and Mel Poole worked with
Why storytelling is important in connecting with an audience In recent years, “storytelling” has become a buzzword in marketing and the business world. Stories are an integral part of our society and culture. You will find stories are everywhere — movies, books, news, media, music, religion. But did you know that this
Video is king in marketing plans 2018 Below we have collated some of the top video marketing trends of 2018 and some interesting stats on video usage (Sourced from Hubspot) 1. Video usage is on the rise. 81% of businesses use video as a marketing tool — up from 63%,
Australian film company 18 Degrees has opened a new film and video production Brisbane studio which promises to be a vortex of television commercial production, film and creative video content. The team already works with some of Australia’s top agencies and companies including Flight Centre, Cruiseabout, Ramsay Healthcare and Allianz
The days have long gone that businesses can just rely on traditional methods of recruitment (posts on job seeking websites, headhunting or referrals). To increase the amount of quality applicants and decrease employee turnover, businesses need to be creative and tech-savvy. They need to engage professionals in an interactive way through
Australian director Mel Poole’s new music video for Powderfinger’s Darren Middleton is a beautiful example of reverse direction. As the first half of “Slowly draw back” is actually recorded in reverse, director Mel Poole wrote a story which picks up on this and shows an old lady rewinding her life’s memories.
18 Degrees director/ DOP Dan Macarthur has won a converted Indie Fest Special Mention Excellence Award for the short film Anthesis of Man, a horror comedy. Starring Gyton Grantley (The Dressmaker, Underbelly) and Leon Cain, the film by Australian horror director Dan Macarthur, also received numerous nominations and screenings at
Brisbane commercial production company 18 Degrees has taken its ability to produced high class imagery to the next level with the purchase of the new Arri Alexa Mini. The Alexa Mini gives 18 Degrees operators the versatility to shoot in all types of environments, with world-class Arri quality and ability to shoot
Brisbane film and commercial Director / DOP Dan Macarthur has returned to Brisbane after months of working on Indian Blockbuster Yennai Arindhaal. The film was a huge hit, with critics sighting Dan’s cinematography as one of the highlights. Starring Ajith Kumur, the film was shown on over 1000 screens worldwide.
18 Degrees Director Mel Poole recently dropped in to meet with Singapore’s top agencies and introduce 18 Degrees Commercial Directors. Mel met with a production managers and creative directors of the major agencies including Grey, Bartle Bogle Hegarty, DDB Group and Lowe and Partners. 18 Degrees directors will be working
