Why McNab Keeps Coming Back: A Brisbane Brand Video That Breaks the Mould
When Brisbane construction company McNab asked us to create their brand video, they didn’t want the usual slow-motion hard hats, generic drone shots, or elevator music.
They wanted something real. Something fun. Something them.
And that’s exactly what we’ve delivered, year after year.
Our team at 18 Degrees, a leading Brisbane video production company, has been collaborating with McNab since 2018, when we first created a wildly unconventional prestart safety video that quickly became one of the most requested styles in the industry. It was quirky, cinematic, and actually watchable- proving safety doesn’t have to mean snoozy.
Since then, the partnership has grown.
2024: A Fax Machine, a 90s Tie & a Lot of Laughs
Last year’s brand video took a nostalgic turn. Think: a 90s-style history lesson, complete with fax machines, dancing team members, bloopers, and a cameo from Michael McNab himself. It was a love letter to the company’s roots – fun, irreverent, and full of culture.
2025: Flying Utes, Green Screens & Cinematic Swagger
This year, we turned it up. Directed by Brisbane Director Mel Poole and shot by award-winning Brisbane Cinematographer Dan Macarthur, the 2025 McNab video goes bigger, bolder, and greener – literally. With seamless green screen effects and a flying ute (yes, really), this brand film captures the energy and ambition of a company that’s not afraid to do things differently.
In the words of Michael McNab:
“We had such a great reaction to our 2024 film, we couldn’t help but get the team back!”
Why It Works
At 18 Degrees, we’re not your standard corporate videographers. We’re filmmakers.
We craft stories with style, soul, and cinematic punch—stories people actually want to watch.
Our secret? Real relationships. We don’t just shoot what’s there – we dig deeper to find the heartbeat of your brand and bring it to life onscreen.
Based in Brisbane. Built for Anywhere.
If you’re looking for a Brisbane video production company that treats your brand with creativity, guts and a touch of movie magic…we’re ready when you are.
🎥 Let’s turn your brand into a story worth watching.
Reach out to the team at 18 Degrees Films and see what happens when filmmakers take the reins.
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