‘Cruiseabout Antarctica’ is a travel commercial produced by 18 Degrees as part of the monthly Cruiseabout ‘expert series’ and highlights the raw natural beauty that Antarctica has to offer. Filmed as a set of interviews with Flight Centre’s Cruiseabout consultants, these videos highlight one cruise each month and are distributed across multiple video platforms in-store and online.
Cruiseabout has just moved into their second year working with 18 Degrees as their video/ travel marketing partner, providing: video production support, consistent branding and ongoing video marketing advice as part of our annual video packages.
These monthly videos include commercial content, training videos, social media videos, brand stories and more. Each month the 18 Degrees team provides multiple outputs and versions of the video for various channels, including captions so they are easy to distribute and are highly shareable on social media.
– Monique Van Gelder, Marketing Manager, Flight Centre.
As a result of our long term video partnership with this Flight Centre brand, 18 Degrees has developed an in-depth understanding of the Cruiseabout brand attributes and target market, allowing for brand consistency across all types of content.
In the old saying of, “facts tell, but stories sell”, it is becoming more important for brands to increase their video content. Video is by far the most effective medium for storytelling in today’s digital climate. On average Australian’s watch 50 minutes of online video everyday. Don’t be left behind, promote your brand in a highly experiential and engaging way that leaves your customer wanting more.